Is Facebook right for your Company?
In this day and age, the creation of a Facebook page seems to come naturally in the progression towards expanding the channels companies use to communicate with their audiences. It has proven to be an...
View ArticleBasic Web Trend Breakdown For 2010
Check me out, in the bow-tie above…. What an absolute stud!!! But anyways…back to business, here are some basic web trends you will be seeing in 2010. Design: There are actually quite a few design...
View ArticleAnyone Missing a Tooth?
If so, I may know where it is. I had one of the most disturbing experiences I have ever had this past weekend. We found a human tooth (with a filled cavity and all) in our Chinese food. More...
View ArticleKudos for Listening
As an avid coffee drinker and vegan (yes, you heard me… no dairy products by choice), I live for Starbucks, who offers soymilk as an alternative. Starbucks caffeine addicts will tell you that few...
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The 5 Keys to Digital Communications Disaster Readiness… For Zombies.
This is a survival guide for a digital communications response from a web outage to stolen client data. This post’s tone is light-hearted, but the reality is quite serious. No failure, no matter how...
View ArticleBuilding Your Social Skill Tree: Social Media Strategy Archetypes
From Madden to Dungeons and Dragons, the skill tree is an essential element of game mechanics. Skill trees dictate the abilities and focus of the player and are built by assigning limited resources, or...
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Tracking Clicks from Social Media with Google Analytics
With the popularity of Twitter and Facebook clients, clicks to your website from your posts are often attributed as ‘direct traffic.’ URL shortening services like Bit.Ly often offer inaccurate or...
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Start Tracking Social Media Conversions and ROI in Under Five Minutes
Learn about the simplified method of tracking social media traffic using Google Analytics’ Advanced Segmentation and tagged links that will have you tracking ROI in less than 5 minutes.Google...
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Facebook’s New On-Post Insights for Facebook Pages
With Twitter rolling out its own analytics product, Facebook stepped up by quietly launching an exciting new addition to the metrics arsenal – on-page, per-message insights. For marketers engaging in...
View ArticleSilverStars: Jason – Why I’m supporting the ARDS Foundation
I’m supporting the ARDS Foundation (www.ardsusa.org) because I lost my father to ARDS in 2005. Acute Respiratory Distress Syndrome (ARDS) is a condition that severely degrades the lungs’ ability to...
View ArticleFacebook Places and Deals for Marketers – Location, Location, Location!
Facebook Places and Deals Customers visit your store and, using Facebook Mobile, check-in to your location. Their check-in is shared with their network, as is your captivating exclusive offer available...
View ArticleUsing a Profile for Your Business on Facebook? Why and How to Transition from...
There are a lot of brands out there using a personal profile, instead of a page, for their brand. There are arguments on both sides as to which is best. I’m of the “Facebook doesn’t even allow it”...
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Guide to Social Web Chiclets – The NEW Twitter, Facebook and Google Buttons
There’s nothing a brand loves more than a customer looking to push their buttons. Welcome to the world of Social Web, where new media is as important for driving traffic to a website as the website is...
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Pay-Per-Click, Simplified
Unlike traditional ad spend, Pay-Per-Click advertising, commonly shortened to PPC, allows marketers the flexibility to pay only for the performance of the ad. The accessibility and broad audiences of...
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Ideas for Facebook Fan Page Images
When Facebook introduced the row of photos at the top of profiles, a display of the most recent five photos uploaded, users hopped into some amazingly innovative and creative uses. Brands, however,...
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Tracking On-Site Social Media Engagement with Google Analytics
We’ve discussed tracking social media success before, but sometimes the key metric isn’t simply driving traffic to the site. In some situations, a great goal is to drive engagement with the visitors...
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Do They ‘Like’ Like You? It’s Complicated
For many marketers, ‘like’ and ‘fan’ are interchangeable, but when Facebook dropped the ‘Fan’ moniker for the more enigmatic ‘Like,’ connections between brands and fans likers (?) earned an “it’s...
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Facebook’s New Post Targeting Feature
Facebook’s recently introduced an additional level of targeting to their platform, making it even easier for brands to personalize and tailor their messaging from a channel as with as broad an audience...
View ArticleCompassion and responsibility with social media – a plea
This isn’t about branding, crisis management, or social media best practices. It’s about our responsibility as participants in social media to be compassionate, conscionable and helpful. I was about to...
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Marketing your product with customer service
Good customer service is hard enough to come by these days. Everyone’s in a rush to check items off their to-do lists and sometimes simple customer service takes a back seat. Recently I experienced...
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